THE GOLD PROJECT invites you to reimagine your heirlooms and outdated jewelry. Through a personalized creative experience, we transform your existing gemstones and precious metals into designs that reflect your style while preserving their sentimental meaning.

Betsy Brinkerhoff, the visionary behind the brand, creates future heirlooms—exquisite jewelry inspired by the past and crafted to be cherished for generations. With a deep appreciation of the emotional power of jewelry, she designs meaningful, timeless pieces. Her background in fine arts, fashion, and dance brings a distinctive fusion of creativity, elegance, and craftsmanship to every design, marrying classic artistry with modern sophistication.